Riders and celebrities first got together in 2008 to enjoy a ride through the Black Hills. We believed then, just as we do now, that riding together forms bonds that create brotherhoods and sisterhoods. We also believed that together we could help preserve riding heritage and make a difference in the lives of some very special Special Olympians while we ride. And together we have. Riders like you have helped donate nearly $500,000 (yes, that’s almost half a million dollars!) to charities like the Sturgis Motorcycle Museum and the Black Hills Special Olympics while having a lot of fun along the way. We can’t wait to see what we can do together as Legends Riders in years to come, and hope you’ll join us to experience it for yourself.

Rod Woodruff, Sturgis Buffalo Chip President

 
 
 
 
 

PAUL TEUTUL JR. ANNOUNCED AS 2018 RIDE CAPTAIN
LYNYRD SKYNYRD CONCERT INCLUDED WITH FIRST 200 RESERVATIONS

Who: The biggest names in television, film, music and motorcycling, and YOU!
What: The Ride that Rocks!™
When: Monday, Aug. 6, 2018 11:00 a.m.
Where: Historic Franklin Hotel in Deadwood to the Legendary Buffalo Chip
Why: To raise significant funds for local charities

Ride and rub elbows with American Chopper TV star Paul Teutul Jr. and some of the biggest names in the biz during the 11th annual Legends Ride presented by GEICO Motorcycle

The Ride that Rocks is dedicated to bringing rally goers together to raise significant funds for local charities. This event has, since its inception in 2008, raised nearly half a million dollars for charity and hosted riders from all over the world, in addition to some of the biggest names in television, film, music and motorcycling.

Participate in an exhilarating and unrivaled rally tradition on Monday, Aug. 6, 2018: the 11th annual Legends Ride!

Attend the Sold Out Hall of Fame Breakfast!

An extremely limited number of seats have been set aside just for Legends Riders at this exclusive, sold out event.

Make your Legends Ride reservation now to access your secret discount code and save $11 per breakfast ticket!

Find out more about the breakfast here.

Reserve Now

THE KICK OFF, RIDE AND CONCERTS

Walk in the footsteps of Wild West legends down Deadwood's beautiful cobblestone Main Street as you meet other riders, rub elbows with celebrities including Paul Teutul Jr. of Discovery’s “American Chopper,” and check out all the bikes. Here, the Legends Ride invites you take part in an unparalleled live custom motorcycle auction right in front of the historic Franklin Hotel.

Following the auction, riders will enjoy a self-guided, scenic ride through the beautiful Black Hills alongside hundreds of fellow Legends Riders.

Riders will reconvene at the Buffalo Chip to attend a special riders-only reception complete with complimentary food, drinks and live entertainment.

Following the reception the first 200 riders to reserve will get admittance into the Buffalo Chip amphitheater to experience a legendary double headliner performance on the Buffalo Chip main stage that ends with the gods of Southern Rock, Lynyrd Skynyrd.  

SEE AND BE SEEN

The Legends Ride is truly iconic, having drawn celebrities like Aerosmith’s Steven Tyler, Journey’s Neal Schon, Orange County Choppers’ Paul Teutul, Sr., actor R. Lee Ermey, philanthropist John Paul DeJoria, and the Ness family, just to name a few.  

This high-profile, celebrity appeal has been featured on CMT, the National Geographic Channel, the Tonight Show, FX Network and the Travel Channel, as well as in countless print, online and newspaper articles. 

Don’t miss your chance to meet, ride and party with the stars, all while raising money for worthwhile charities. Join the Ride that Rocks during the rally by reserving now!

Reserve Now!

Purchase my 2017 Legends Ride group photo!