Kick start the 70th annual Sturgis Rally with the Ride that Rocks! The 2010 Legends Ride is your invitation to join celebrities, world-class bike builders, cigar aficionados and over 500 riders on a stunning, 50-mile ride from historic Deadwood, SD to the Sturgis Buffalo Chip for the Legends Ride finale on August 9th.

In just two short years, the Legends Ride has raised nearly $100,000 for the Black Hills Children’s Home and the Sturgis Motorcycle Museum and Hall of Fame. As the premier charity-celebrity ride in motorcycling, the 2009 Legends Ride was a smashing success, raising a total of $61,600. Among the highlights were special events and entertainment at the Deadwood Tobacco Company, the Silverado-Franklin Gaming Complex and the Lucky Nugget Gaming Hall, followed by a non-stop, escorted ride through the beautiful Black Hills, through Sturgis and topped off with a special Legends Ride reception and pre-concert party at the Sturgis Buffalo Chip.

In addition to raising significant funds for these two worthwhile charities, Legends Riders received a special, souvenir gift pack including an official Legends Ride t-shirt, poster and a host of collectible goodies from Legends Ride sponsors.

Make your contribution today to secure your place as a Legends Rider, while assisting charities in their separate efforts to support the needs of local youth and the preservation of motorcycle history in the Black Hills.

The finishing touches are being worked out for the 2010 ride, with details to be announced as they are confirmed. Thanks to Legends Ride sponsors and a special live auction, we are proud to again announce that 100% of the riders contributions will go directly to the Black Hills Children’s Home Society and the Sturgis Motorcycle Museum and Hall of Fame. So rock, ride and roll with the 2010 Legends Ride and be a part of the premier charity-celebrity ride in motorcycling! The 2009 ride was sold out, and we expect the 2010 ride to sell out even faster – so get your registration in today!

Presented by the Sturgis Buffalo Chip and sponsored by the Deadwood Chamber of Commerce, the Legends Ride would not be possible without the generous support of those companies logos who appear on this page. The 2010 Legends Ride is scheduled for Monday, August 9th and will benefit the two charities chosen by the Kids & Chrome Foundation, namely the Black Hills Children’s Home Society and the Sturgis Motorcycle Museum & Hall of Fame. Efforts from these chosen charities will have a positive and lasting effect on the lives of thousands.