Kick start the 70th annual Sturgis Rally with the Ride that Rocks! The 2010 Legends Ride is your invitation to join celebrities, world-class bike builders, cigar aficionados and hundreds of riders on a stunning, 50-mile ride from historic Deadwood, SD to the Sturgis Buffalo Chip for the Legends Ride finale on August 9th.

In just two short years, the Legends Ride has raised nearly $100,000 for the Black Hills Children’s Home and the Sturgis Motorcycle Museum and Hall of Fame. As the premier charity-celebrity ride in motorcycling, the 2009 Legends Ride was a smashing success, raising a total of $61,600. Among the highlights were special events and entertainment at the Deadwood Tobacco Company, the Silverado-Franklin Gaming Complex and the Lucky Nugget Gaming Hall, followed by a non-stop, escorted ride through the beautiful Black Hills, through Sturgis to a special Legends Ride reception and pre-concert party at The Legendary Buffalo Chip, all topped off with concert performances by ZZ Top, Buckcherry, and Trailer Choir.

In addition to raising significant funds for these two worthwhile charities, Legends Riders received a special, souvenir gift pack including an official Legends Ride t-shirt, poster and a host of collectible goodies from Legends Ride sponsors.

Make your contribution today to secure your place as a Legends Rider, while assisting charities in their respective efforts to support the needs of local youth and the preservation of motorcycle history in the Black Hills.

Presented by The Legendary Buffalo Chip, the Legends Ride would not be possible without the generous sponsorship of the Deadwood Chamber of Commerce, those companies whose logos appear on this page and the contributors of auction items.  Thanks to these Legends Ride sponsors and auction item contribuotrs, we are proud to again announce that 100% of the Legends Riders’ contributions will go directly to the Black Hills Children’s Home Society and the Sturgis Motorcycle Museum and Hall of Fame.

So rock, ride and roll with the 2010 Legends Ride and be a part of the premier charity-celebrity ride in motorcycling! The 2009 ride was sold out, and we expect the 2010 ride to sell out even faster – so get your registration in today!  The 2010 Legends Ride will happen on Monday, August 9th.

Reception Only:  The number of bikes that can actually be in the ride is limited.  This is at the suggestion of local law enforcement for safety reasons.  Those spaces are filled for 2010. However, some folks like to participate in the reception without participating in the actual ride.  This can be done by clicking here. Thank you for your participation.