The Legends Team would like to thank the 2016 sponsors for making it possible for every dollar of the riders’ contributions to be donated.

GEICO for your Motorcycle

Rev up your savings with motorcycle insurance from GEICO. No matter what you own – a sport bike, cruiser, standard, touring bike, or a sweet custom ride, you can turn to us for great rates and great coverage. We even offer scooter insurance. Enjoy the freedom of the open road knowing that the Gecko®'s got your back! Established in 1936 based on ingenuity, perseverance, innovation, resilience and hard work, GEICO has lived up to those core values and continued to grow since opening its very first headquarters in Chevy Chase, MD in 1959. Get free motorcycle insurance quotes anytime.



AMSOIL specializes in developing synthetic lubricants that offer innovative answers to the greatest challenges vehicles and equipment present. The extraordinary performance of AMSOIL synthetic lubricants in a range of markets – automotive, powersports, industrial, racing and more – have made the company’s influence in the industry unmistakable and its brand highly respected. AMSOIL’s commitment to innovation has resulted in legions of brand-loyal customers.



Elevating the Concept of Custom. Distinct, bold styling engineered to
complement rather than consume the character of your motorcycle. Quality, precision-machined accessories crafted to enhance your overall vision.



Black Hills Harley Davidson

With 120 of the motorcycle industry’s leading vendors and manufacturers, The Rally at Exit 55 is the center for everything Harley-Davidson during the Sturgis Motorcycle Rally. Shop hundreds of new and used Harley-Davidson’s, the biggest selection you will find ANYWHERE!.  We have acres of free paved parking, on site parts and accessory installation and the nation’s best authorized Harley-Davidson Factory trained technicians on site for any service needs you may have. The Rally at Exit 55 is setup and open from August 2nd through the 12th.

While you’re riding the hills be sure to stop and see all of the Harley-Davidson shops in the Black Hills, including Sturgis Harley-Davidson, Deadwood Harley-Davidson, Hill City Harley-Davidson, and Badlands Harley-Davidson in Wall.

Be sure to like us on Facebook at www.facebook.com/blackhillshd - Follow us on Instagram and Twitter @blackshillshd and keep up with everything we have going on by subscribing to our newsletter at www.blackhillshd.com

You’ll find us just off I-90 at exit 55 in Rapid City.


Deadwood Chamber

Often referred to as the place where the “Wild West” is still alive, the historic town of Deadwood, South Dakota has long been recognized as the entertainment and nightlife capital of Black Hills.  The moment you ride into Deadwood, you’ll know you have arrived at a memorable and exciting destination.  The Deadwood experience is a unique blend of live music and entertainment, historic influence with a wide array of high-end casinos and gaming halls, restaurants, bars and specialty shops.  The Legendary Buffalo Chip and the City of Deadwood have joined forces as hosts of the first annual Legends Ride with the common goal to raise money for two worthwhile charities and the opportunity to roll out the red carpet and treat our extended rally family with a fun and memorable event that they will talk about for years to come.  Not only is Deadwood considered one of the main “hot spots” for Sturgis Rally goers, it is also a fantastic travel and entertainment destination with activities and events all year round.  For more information about Deadwood contact the Deadwood Chamber of Commerce at  (800) 999-1876  (800) 999-1876 or log on to www.deadwood.org.


Hot Leathers

Hot Leathers, the industry leader in motorcycle apparel, has been outfitting motorcyclists for over 25 years. Renowned for their supreme selection of motorcycle merchandise, Hot Leathers has become the industry standard for quality, selection and value. From premier leather riding jackets and specialty printed t-shirts to belts, leather bags and helmets, any enthusiast knows that genuine biker style isn’t achieved without the bold and original products made available through Hot Leathers. We have multiple store locations including Sturgis, S.D.; Swansea, Mass.; Daytona Beach, FL.; East Providence, R.I.; and South Windsor, CT. Offering customers the best selection of motorcycle merchandise in stores, online and on the road, browsing Hot Leathers’ extensive line of products has never been easier or more convenient. In addition to their numerous permanent retail locations, Hot Leathers is frequently on the road showcasing its wares at over 35 rallies and events across the country. Wherever you find yourself during rally season, a Hot Leathers location is sure to be nearby. For more information log on to www.hotleathers.com.


Indian Motorcycle

Indian Motorcycle, a wholly-owned subsidiary of Polaris Industries Inc., is America’s first motorcycle company. Founded in 1901, Indian Motorcycle has won the hearts of motorcyclists around the world and earned distinction as one of America’s most legendary and iconic brands through unrivaled racing dominance, engineering prowess and countless innovations and industry firsts. Today that heritage and passion is reignited under new brand stewardship through a full line up of models including the new Indian Springfieldand other legendary Indian® Motorcycle models such as the Scout® Sixty, Scout®, Chief® Classic, Chief Dark Horse®, Chief® Vintage, Chieftain®, and Roadmaster® To learn more, please visit www.IndianMotorcycle.com.


Rebel Yell

Rebel Yell® Kentucky Straight Bourbon Whiskey is bridging the gap between its proud heritage and modern tastes to honor the universal spirit of rebellion that lives on in each of us. The partnership with Buffalo Chip provides Rebel Yell the opportunity to maximize exposure and generate impactful product trial in a unique setting with a crowd that isn’t afraid to let their spirit be heard. The Chip’s support of our inspired activations allows us to produce an immersive onsite brand experience, benefiting our brand, The Chip and our spirited fans.



We ride. We get it.
It¹s not every day you get the chance to intertwine a lifelong passion into your everyday routine. We do.

K├╝ryakyn has been leading the design and manufacturing of aftermarket parts and accessories for the motorcycle industry for the past 26 years. Our ideas are products of expressive minds that realize a motorcycle isn¹t simply a means of transportation, but rather a representation of a person¹s very identity.

Powered and inspired by riders like you; we are dedicated to producing innovative parts and accessories that don¹t fit the mold.




On the road since 1892, Metzeler has over 100 years of experience meeting motorcyclists’ toughest tire demands with unflagging innovation and setting trends others must follow. Whether one is drawn to the longevity of its classic design or uncompromising performances, Metzeler is an iconic brand to motorcycling worldwide.

Established in Munich, Germany, offices are spread throughout the Americas, Europe, Asia and Oceania, while production occurs in Germany and South America. All this makes Metzeler the “Motorcycle Tire Specialist”, appreciated by motorcyclists for its quality and technology. Metzeler is committed to supporting Motorcyclists and road safety, and ensuring riders have the safest, most enjoyable ride throughout their lives.

For more information on Metzeler and its line of motorcycle tires, please visit: www.metzelermoto.com, Metzeler Twitter, or Metzeler Facebook.



Fremont Beverages has been quenching the thirst of new Pepsi generations for almost 47 years. Thanks to a chance meeting with a Denver Pepsi-Cola bottler in 1945, Newell Sargent decided to leave his employment at George W. Clayton College for Boys and venture into the soft drink business. A two year search for a small bottling plant led Mr. Sargent and his wife, Mabel, to Worland, Wyoming. The Sargents sold their home and borrowed money from both their parents and an Aunt, and purchased the Worland Bottling Plant. They opened for business as Pepsi-Cola Bottling Company in June of 1947. The one-production-line operation bottled two flavors - Pepsi-Cola and Nesbitt Orange. In the early days at 821 Pulliam in Worland, Mr. Sargent batched and Mrs. Sargent ran the twelve spout Diamond filler. Two full time employees completed the work force that produced, sold and distributed 1100 cases a week. It was a modest beginning to a Company that now employs over 1000 people with 29 facilities operating in a five state region, and producing 48 flavors and brands in bottles, cans and juice packs.

Among the many flavors produced and distributed by Fremont and Admiral Beverages are: Pepsi, Diet Pepsi, Caffeine Free Pepsi, Mountain Dew, 7UP, Dr. Pepper, Crystal Pepsi, A&W Root beer, Slice, Nehi grape, Sunglo, Orange Crush and many more. For more information log onto www.pepsi.com.


Renewable Fuels Association

As the national trade association for the U.S. ethanol industry, the Renewable Fuels Association (RFA) promotes policies, regulations and research and development initiatives that will lead to the increased production and use of fuel ethanol. RFA membership includes a broad cross-section of businesses, individuals and organizations dedicated to the expansion of the U.S. fuel ethanol industry.

Organized in 1981, RFA serves as the voice of the ethanol industry, providing advocacy, authoritative analysis, and important industry data to its members, Congress, federal and state government agencies, strategic partners, the media and other opinion-leader audiences.

The RFA is governed by a Board of Directors comprised of a representative from each producer member. The Board meets several times a year to set Association policy. RFA producer members represent 90% of U.S. ethanol production. For more information log onto www.ethanolrfa.org


S&S Cycle

What started as a passion for speed, grew into the best-known company name in the V-Twin high performance aftermarket. George J. Smith had to build his own parts to make his motorcycle faster. Now the company he founded manufactures the most prestigious line of “go fast” V-Twin engine parts in the world. The company was started in the basement of his home in Blue Island, Ill. In 1958, and move to Viola, WI in 1969. In 2004 an additional facility was opened in La Crosse, WI.


The Silverado Franklin Historic Hotel and Gaming Complex

Located in the highest reaches of the fabled Black Hills of South Dakota, the Silverado Franklin is Deadwood’s largest and most elegant hotel and casino. With more than 368 state-of-the-art slots, 80 rooms, the largest selection of table games in the region and an outstanding Grand Buffet in our 300-seat restaurant, the Silverado Franklin Historic Hotel and Gaming Complex is the preferred choice of visitors to Deadwood.

Built in 1903, the fabled Franklin Hotel has housed many famous guests in its time, including Theodore Roosevelt, John Wayne and Big & Rich. Its intricate Victorian styling can be seen from the vintage tin ceilings on the main floor to the veranda above the white-columned hotel entrance, which affords guests a spectacular view down Deadwood's historic Main Street.

For more information on the Silverado Franklin Historic Hotel and Gaming Complex call (800) 584-7005 or log on to www.silveradocasino.com


Twisted Tea

Real Iced Tea Taste with a Kick!  Tastes like real iced tea because it’s made from real iced tea and the same alcohol that’s in beer. Twisted Tea delivers True Iced Tea Taste that’s refreshing and perfect for any occasion. Non-carbonated at 5% alc by volume, Twisted Tea is just right when you’re looking for a little twist on your adult beverage of choice. Available wherever beer is sold! Ask for it by name: Twisted Tea Be a Little Twisted!

Always twist responsibly.


Universal Trailer Company

Haulmark is the number one steel trailer brand in North America. It reached that threshold by providing customers with a trailer of higher standards and attractive prices. Haulmark value if driven by exceptional reliability, durability and 35 years’ experience satisfying customer requirements. The Haulmark selection runs from cargo trailer, utility trailers, powersport trailers, living quarters, racing trailers, motorcycle trailers to large stackers and gooseneck models. Get More | Go Further!



The iconic American denim brand 
Wrangler® has been outfitting cowboys and cowgirls since 1947. With a rich history rooted in the western way of life, Wrangler still offers authentic, hard-working western apparel today. 
Wrangler offers something for everyone – from the updated fits and finishes of the men’s Wrangler Retro® collection – to the tough as nails Wrangler RIGGS WORKWEAR® collection – to the fashion-forward looks of Rock 47® by Wrangler for men and ladies. And new this summer, Wrangler is helping everyone stay cool during the Rally with the launch of Premium Performance Cool Vantage™ Cowboy Cut jeans with superior moisture-wicking technology. Designed to address denim getting hot, heavy and restrictive while working or riding in the heat of the day, Wrangler Cool Vantage jeans incorporate the newest innovation in comfort to keep men cool, dry and comfortable.
For more, visit www.wrangler.com