Legends Ride

The Legendary Buffalo Chip's mission is to continue providing bikers "The Best Party Anywhere" along with a fun but safe Sturgis biker rally vacation.

The Legends Ride begins in the downtown of historic Deadwood, followed by a ride through the Black Hills and ending at the Legendary Buffalo Chip where riders will enjoy a private reception, a special live auction and a headliner concert.

The Biker Belle's event starts in the historic town of Deadwood followed by a scenic ride to the Sturgis Buffalo Chip where riders will enjoy a reception, fashion show, silent and live auction along with entertainment.

At Sturgis Road Campground we make every effort to make sure that your stay will be very comfortable and accommodating. The campground offers many commodities, including camping, lodging, and various other amenities for all of the attendees.

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Frequently Asked Questions

Why sign up today?
The Legends Ride continually sells out since its inception. Therefore, we highly suggest you sign up early so you can be one of the Legend Riders this coming year. Click here to make reservations.

Is the $150 registration contribution per person or per motorcycle?
The $150 registration contribution is per person. A separate registration needs to be completed for each person planning on participating in the Legends Ride. For additional information or to make reservations “click here”.

Does the $150 contribution include the concert?
Yes! You will be given a wristband at registration. The wristband will be your admission to the concert held at the Buffalo Chip Campground.

Can I make a contribution in addition to the registration, or even if I do not participate in the Legends Ride?
Absolutely! These are charities that need and appreciate your support. There are boxes on the registration page that enables online contributions. John Paul DeJoria contributed an extra $10,000 at the beginning of the 2009 Legends Ride. Your generosity is appreciated irrespective of how or when you make a contribution. 100% of your Legends Ride contribution will be distributed equally to the Black Hills Special Olympics and the Sturgis Motorcycle Museum and Hall of Fame. Click here to contribute.

Are all bikes welcome?
Yes, this is an ALL bike event!

Is the Legends Ride a poker run?
No, this is a "point to point" ride from the start site in Deadwood to the final location at the Legendary Buffalo Chip in Sturgis. Please refer to the map and schedule for details by clicking here.

Will there be food?
Yes. The Silverado will provide discount coupons for lunch in Deadwood. Participants will enjoy a complimentary assortment of heavy hors d’oeuvres and beverages at the Legends Ride Reception at the Buffalo Chip at the Ride’s conclusion.

Where is the Reception located?
The reception is being held at the Legendary Buffalo Chip. Please refer to the map on this website for the route and location information by clicking here. If you have additional questions please call 605-347-9000 from 8am-5pm; M-F; (MST).

How much money do the charities receive from this event?
Thanks to our sponsors, we are proud to announce that 100% of the riders’ contribution is donated, with 50% going to the Black Hills Special Olympics and 50% going to the Sturgis Motorcycle Museum and Hall of Fame. For additional details about the charities click here.

I registered online. Do I need to bring anything with me on ride day?
Please bring a print out of your online registration confirmation, along with your photo ID.

Do you have more questions? Please call the Buffalo Chip at 605-347-9000 from 8am-5pm; M-F; (MST).