The Legends Ride, the premier charity-celebrity ride in motorcycling, was created by the Buffalo Chip Campground, LLC. in partnership with the Deadwood Chamber of Commerce, the Deadwood Tobacco Company, the Silverado-Franklin Gaming Complex and Lucky Nugget Gaming Hall to raise significant funds for worthwhile charities during the annual Sturgis Rally held each August. 

The goal of the Legends Ride is to provide world-class entertainment to riders and needed dollars to charities by brining together celebrities, master builders, cigar aficionados and hundreds of riders for the help of children and the preservation of motorcycle history in the Black Hills.  By galvanizing the best and the brightest during the Sturgis Rally, the Legends Ride family has been able to raise close to $100,000 in charitable contributions in just two, short years.