Sturgis, S.D. (November 1, 2011) – The Sturgis Buffalo Chip® will once again kick off the annual Sturgis Rally with its premier charity event – the 5th annual Legends Ride on Monday, August 6th, 2012. The Ride That Rocks™ has sold out annually, with tickets for the 2012 Legends Ride on sale November 8th 2011.

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DEADWOOD/STURGIS, S.D. (8-26-2011) – The charitable impact of the annual Sturgis Buffalo Chip’s Legends Ride continues to be felt long after the roar of the 2011 Sturgis Rally has subsided. Legends Ride organizers announced that nearly than $54,000 was raised in 2011 for local charities.

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Rally kick-off event has raised more than $150,000 in three years

(DEADWOOD & STURGIS, S.D. 7-14-2011) - Only a few spots remain for the Ride that kicks off the Sturgis Rally. The annual Legends Ride ® on Monday, August 8, pairs Rally-goers with celebrities and top-bike builders on a ride from Deadwood to the Sturgis Buffalo Chip ®, and the 4th annual Ride is on the verge of its fourth consecutive sellout.

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STURGIS (7-13-2011) - Top motorcycle and music companies have joined forces to provide a Sturgis Rally-goer with a one-of-a-kind motorcycle and guitar for the Legendary Buffalo Chip's 30th anniversary. Klock Werks Kustom Cycle has customized a Victory Kingpin 8-ball bike and Epiphone Guitars has produced a distinctive Sturgis Buffalo Chip® guitar, both of which will go home with one lucky Chip attendee during this year’s Sturgis Rally.

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When they aren’t out breaking world records, Supercross legends Derrick McClintock and Trigger Gumm are giving to charity with occasions like the 4th annual Legends Ride that is sponsored by the Legendary Buffalo Chip Campground.

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Join the Sturgis Ride That Rocks! Tickets for the 4th Annual Legends Ride ® Go on Sale February 1st 2011.  The Sturgis Buffalo Chip ® presents one of the Sturgis Rally’s most anticipated and charitable traditions, the 4th annual Legends Ride.

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Sturgis, SD (January 26, 2011) The Sturgis Buffalo Chip ® presents one of the Sturgis Rally’s most anticipated and charitable traditions, the 4th annual Legends Ride. 

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