Legends Ride - Sponsors

Anheuser Busch

The oldest American-owned major brewer in the United States is proud to be the official beer sponsor of the First Annual Legends Ride, hosted by the Legendary Buffalo Chip and the City of Deadwood. “The King of Beers” is a long-time supporter of motorcycle events nationwide and has made an annual presence at the Sturgis Rally with the appearance of the world-famous Budweiser Clydesdales, the Budweiser Burnout Bike and custom Sturgis Motorcycle Rally Budweiser packaging. Along with being one of the world’s largest recyclers of aluminum cans, Anheuser-Busch reaffirms its commitment to social responsibility through the Green Teams recycling effort, the Safe Ride program which offers free rides home, and as a presenting sponsor of the annual Kids & Chrome benefit which has raised significant funds for the Children’s Home Society and the Sturgis Motorcycle Museum & Hall of Fame since 2007. The local Budweiser distributor, Eagle Sales of the Black Hills, has been associated with the Jackpine Gypsies and the Sturgis Rally for more than 50 years. Anheuser Busch would like to remind everyone to ride safe during this year’s Rally

Biker InCite

As a motorcycle rider and enthusiast, Cindy Erato founded Biker InCite, a division of InCite Research, Inc., in order to focus on the unique needs, interests and marketing demographics of motorcyclists. A natural outgrowth from her expertise in brand integration and strategic market research, the opportunity to study the growth, purchasing patterns and riding experiences from this affluent group has been instrumental in assisting clients such as The Milwaukee Rally and the Metro Milwaukee Dealers of Harley-Davidson.

During Harley-Davidson's 95th Reunion Celebration in 1998, Biker InCite began deciphering the wants and informational needs of traveling bikers through one-on-one interviews. The common themes and findings that were identified also enabled the company to develop its unique city and event guide websites in preparation for activities during Harley-Davidson's 100th Anniversary in 2003. These include www.the100thanniversary.com and www.the100threunion.com. Both websites received more than one million hits from countries around the world during that period.

Biker InCite also leveraged its knowledge and demographic mapping capabilities to create a line of Biker InCite Event Maps. The company conducted further test marketing and research for its Maps at two of the major motorcycle events in 2003, including the Harley-Davidson 100th Anniversary and the Sturgis Motorcycle Rally. The maps have quickly grown to become important, quick-reference guides for rally programs, in addition to a convenient locality reference tool. Content includes vendor listings, area maps, back road ride directions, and information on state helmet law requirements, top ten lists, etc. By creating a tool for the biker, the maps also promote repeated use, which in turn provides a larger potential return for advertising sponsors. www.bikercityguide.com

Coca Cola Bottling Company High Country

Refreshment is a language everyone understands, and no one speaks it better than Coca-Cola. Our stories from around the world are compelling and our results are strong. While local languages may differ, the language of refreshment is universal.

Coca-Cola®, the world’s number one soft drink, was born in Atlanta, Georgia, in 1886. Dr. John Stith Pemberton, a local pharmacist, produced the syrup for Coca-Cola®, and taking it to Jacobs' Pharmacy, combined it with carbonated water to produce a drink that has become known all over the world as “The Real Thing!” For more information visit www.coca-cola.com.

Coca-Cola Bottling Company High Country is a proud sponsor of the Sturgis Motorcycle Rally. This family owned business has been operating in the Black
Hills since 1955, producing and distributing the world’s favorite soft drinks, juices, bottled waters, isotonics, energy drinks, and teas. We enjoy providing great tasting refreshment to fuel riders as they experience all that is the Sturgis Motorcycle Rally.

Dirico Motorcycles, USA

Music innovator Steven Tyler and master inventor Mark Dirico have merged their respective art forms to create Dirico Motorcycles, USA.
Designed and hand built for seamless function, Dirico motorcycles are statements of craftsmanship, style, detail, and innovation, expressed
through modern-age components yet assembled with old-world skill. They connect with the owner through their lines and inspire the rider
through their performance.

The engineering mastery within Dirico motorcycles gives them a peerless ride experience: seamless, practical, functional, balanced. Each
motorcycle created by Dirico Motorcycles USA is driven exclusively by a heartbeat Harley-Davidson engine. Smooth styling, ageless innovation and proven power plants make Dirico motorcycles unique in their look, feel, quality, and ease of service.

Parked, a Dirico motorcycle is a rebellion against the ordinary. In motion, a Dirico motorcycle is a revolutionary experience.

Clearly not for everyone, Dirico motorcycles are designed to resonate with the more experienced rider who wants to be distinctive but not entirely different; one who appreciates a bike which matches their own ideas.

Deadwood

Often referred to as the place where the “Wild West” is still alive, the historic town of Deadwood, South Dakota has long been recognized as the entertainment and nightlife capital of Black Hills. The moment you ride into Deadwood, you’ll know you have arrived at a memorable and exciting destination. The Deadwood experience is a unique blend of live music and entertainment, historic influence with a wide array of high-end casinos and gaming halls, restaurants, bars and specialty shops. The Legendary Buffalo Chip and the City of Deadwood have joined forces as hosts of the first annual Legends Ride with the common goal to raise money for two worthwhile charities and the opportunity to roll out the red carpet and treat our extended rally family with a fun and memorable event that they will talk about for years to come. Not only is Deadwood considered one of the main “hot spots” for Sturgis Rally goers, it is also a fantastic travel and entertainment destination with activities and events all year round. For more information about Deadwood contact the Deadwood Chamber of Commerce at
(800) 999-1876 or log on to www.deadwood.org.

First Western Bank

First Western Bank is "more than a bank." Founded on a culture of giving back to the 12 communities First Western serves at 18 locations throughout the Black Hills and Badlands. Wherever First Western Bank is found, you find a dedicated, caring group of people and an organization that plays a major role in the foundation and development of the community.

First Western's involvement in the region dates back to 1976, when well-known South Dakota businesspeople Paul and Donna Christen purchased controlling interest in banks in Wall and New Underwood. First Western then purchased a bank in Sturgis in 1986 and another in Belle Fourche in 1987. Banks in Custer, Edgemont and Hot Springs followed in 1988, Spearfish and Hill City in 1989 and Deadwood in 1990. Throughout the 1990's, First Western grew to become the leading financial services provider in these towns through a commitment to safety, integrity and service.

The new century brought further commitment by First Western to the Black Hills region and further expansion of the First Western family. An existing bank in Rapid City was purchased in 2001, followed by a new location on the east side of Rapid City and one in Piedmont Valley in 2002. In late 2005 a second location was opened in Spearfish and the new 53,000 square foot First Western Gateway building opened in Rapid City in early 2006 on one of the busiest street corners in South Dakota. Now, the 19th First Western Bank location is planned for the historic mining town of Lead. And, in the fall of 2007, First Western entered into a merger agreement with First Interstate BancSystem, a company operating similar "hometown" banks in the value-paralleled states of Wyoming and Montana. First Interstate is a family-owned banking organization with family-based values, operating philosophy, and commitment to community . just like First Western!

First Western Bank is ahead of its time in technology and comprehensive 21st century banking, and at the same time, we deliver old-style, hometown service. But it is not brick, mortar, money or market-share that makes First Western Bank "more than a bank." It is the dedicated, professional, personable staff; it's the belief in the people of the region; and it's the commitment to making towns and quality of life in South Dakota even better.

Metzeler Tire

At Metzeler Tire, we are V-twin. V-twin enthusiasts looking to roll the avenues on rubber of respect choose Metzeler ME 880 tires, available in a billion sizes. Well, actually around 80 sizes, but that means there’s a fitment for every V-twin on the street from skinny fronts to muscle rears. Metzeler is also a V-twin trend setter, hosting industry roundtables and custom contests, and driving custom style with an ever-growing line of specialty tires. Please visit: www.us.metzelermoto.com for a complete range of products.

Neugebauer’s

Neugebauer’s Fine Jewelry has been the Black Hills trusted jeweler of choice since 1945. They are the region’s finest jeweler with a reputation for integrity, quality and service that is beyond compare. At Neugebauer’s, they carry on the tradition of quality and commitment to their customers and community. Neugebauer’s Fine Jewelry is a strong supporter of various children’s charities in the Black Hills including Kids & Chrome. The pins for the Legends Ride and the Kid & Chrome event were both built by Neugebauer’s state of the art in-house custom design center. If you dream it, they can design it. Neugebauer’s is also the official Rolex jeweler for the Black Hills area. Visiting Neugebauer’s Fine Jewelry is a truly unique experience.

South Dakota Pork Producers Council

The South Dakota Pork Producers Council (SDPPC) was created in 1954 to responsibly serve, support and enhance the success of the South Dakota pork production industry. Along with managing industry issues and improving the image of the pork industry, the South Dakota Pork Producers Council works to insure a safe, wholesome product for the consumer’s confident consumption.

South Dakota’s pork producers raise over 2.3 million hogs per year. John Morrell & Co. alone handles over 17,000 hogs daily. South Dakota’s pork industry contributes $366.1 million annually to the state’s economy and provides nearly 6,900 jobs. To learn more visit www.sdpork.org.

The South Dakota Pork Producers Council is a proud sponsor of the Sturgis Motorcycle Rally. This is the fourth year of “pork” being the official meat of Sturgis and the first year of “pork” being the official meat of the Buffalo Chip. SDPPC is showing their support with “Kids and Chrome”, Mayor’s Ride, the Legend’s Ride, and the ninth Annual Motorcycles as Art Exhibition and Industry Reception.

You fill find pork producers giving out delicious samples at the Buffalo Chip on Monday, August 3rd and Tuesday, August 4th. Make sure you’re cooking up America’s finest on your campsite grill, since you will never know if the “Pork Patrol” may stop by!
Go to www.theotherwhitemeat.com for delicious recipes.

TASER International, Inc.

TASER International's products protect life. TASER provides advanced Electronic Control Devices (ECDs) for use in the law enforcement, medical, military, corrections, professional security, and personal protection markets. TASER devices use proprietary technology to incapacitate dangerous, combative, or high-risk subjects who pose a risk to law enforcement officers, innocent citizens, or themselves in a manner that is generally recognized as a safer alternative to other uses of force. For more information please call TASER International at (800) 978-2737 or visit our website at www.TASER.com.

Victory Motorcycles

Victory Motorcycles is celebrating their tenth anniversary in 2009. With over 50,000 motorcycles constructed, and a rigorous program of continual product development, design innovations and a strong reputation for reliability and handling, the Victory Motorcycles brand is firmly rooted in the core vales of its Polaris Industries parent company. Victory Motorcycles continue to develop models to suit the varied tastes of the American Cruiser rider, introducing models such as the value-priced Vegas and Kingpin 8-Ball series, as well as stunning the luxury touring world with the award-winning Victory Vision. Victory Motorcycles is based in Medina, Minnesota, just outside Minneapolis, and are constructed in plants in Osceola, Wisconsin and Spirit Lake Iowa. An internal design group works closely with engineers to create unique, reliable and exciting motorcycles. The proprietary Freedom engine series that powers the Victory line, feature a unit engine design for better handling, hydraulic valve adjusters and belt final drive for low maintenance and reliability. Other production innovations such as frenched LED tail lights, iPod integration, HID headlights, and a stunning choice of paint and custom options ensure that there is an ideal motorcycle for every rider. New American Motorcycle is not just a slogan - it’s a commitment.