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2012-5
   About Us » Sponsors
 SPONSORS

The Legends Team would like to thank the 2011 Sponsors for making it possible for every dollar of the rider’s contribution to be donated.

Black Hills Harley-Davidson

Black Hills Harley-Davidson has been a part of the motorcycle community for over 30 years. When you spend that kind of time around motorcycles and in the thick of the Sturgis Rally, you develop a deep passion for the sport, the industry, and the machine.

Our passion has evolved over three decades and three different locations to become the number one destination in the Black Hills for motorcycle riders; Black Hills Harley-Davidson. Surrounded by places like Mt. Rushmore, Devil's Tower, Crazy Horse, Custer State Park and more- in addition to offering the largest selection of new and used motorcycles, gear and Harley-Davidson® certified service mechanics in the region- Black Hills Harley-Davidson has become a home for motorcyclist's from all over the world. We know your need to feel the wind in your face at 60 miles per hour. We have the same desire to chase the vibration deep in your chest when you fire your bike up for the first time in a month. We know what it's like to twist the throttle, and feel it beg for more. That's why we're here. For more information log onto www.bhharleydavidson.com

 

Anheuser Busch

The oldest American-owned major brewer in the United States is proud to be the official beer sponsor of the Legends Ride, hosted by the Legendary Buffalo Chip and the City of Deadwood. “The King of Beers” is a long-time supporter of motorcycle events nationwide and has made an annual presence at the Sturgis Rally with the appearance of the world-famous Budweiser Clydesdales, the Budweiser Burnout Bike and custom Sturgis Motorcycle Rally Budweiser packaging. Along with being one of the world’s largest recyclers of aluminum cans, Anheuser-Busch reaffirms its commitment to social responsibility through the Green Teams recycling effort, the Safe Ride program which offers free rides home, and as a presenting sponsor of the annual Kids & Chrome benefit which has raised significant funds for the Children’s Home Society and the Sturgis Motorcycle Museum & Hall of Fame since 2007. The local Budweiser distributor, Eagle Sales of the Black Hills, has been associated with the Jackpine Gypsies and the Sturgis Rally for more than 50 years. Anheuser Busch would like to remind everyone to ride safe during this year’s Rally.

For more information log onto www.budweiser.com

 

First Interstate Bank

First Interstate Bank is a multi-state, $6.7 billion banking organization headquartered in Billings, Montana. First Interstate has evolved since 1968 from a single bank in Sheridan, Wyoming to operating over 73 branches and over 100 ATMs in Montana, Wyoming, and South Dakota. First Interstate Bank is the principal subsidiary of First Interstate BancSystem, Inc., a financial holding company.

In 1984, our company purchased a franchise agreement with First Interstate Bancorp to use the First Interstate Bank name and logo. In 1996, when First Interstate Bancorp of California merged with another banking institution, our bank negotiated to retain the First Interstate name.

First Interstate Bank will consistently strive to set itself apart as a high performance, multi-state financial services company. For more information click here www.firstinterstatebank.com.
 

Renewable Fuels Association

As the national trade association for the U.S. ethanol industry, the Renewable Fuels Association (RFA) promotes policies, regulations and research and development initiatives that will lead to the increased production and use of fuel ethanol. RFA membership includes a broad cross-section of businesses, individuals and organizations dedicated to the expansion of the U.S. fuel ethanol industry.

Organized in 1981, RFA serves as the voice of the ethanol industry, providing advocacy, authoritative analysis, and important industry data to its members, Congress, federal and state government agencies, strategic partners, the media and other opinion-leader audiences.

The RFA is governed by a Board of Directors comprised of a representative from each producer member. The Board meets several times a year to set Association policy. RFA producer members represent 90% of U.S. ethanol production. For more information log onto www.ethanolrfa.org
 

Interstate Battery

Enjoying a reputation for top-quality products, business innovations and consistently reliable service, Interstate Batteries is the No. 1 replacement brand battery in North America. Now over a billion dollar, privately-held corporation, our enterprise continues to thrive on our innovation as well as our good old-fashioned business principles.

Three entities make up our enterprise, with over 1,400 employees nationwide.

Interstate Battery System of America, Inc.

Interstate All Battery Center

Interstate PowerCare

As Interstate Batteries faces the future, we’ll stay true to our founding principles and continue to uphold our reputation to our customers: #1 in Batteries. For more information log onto www.interstatebatteries.com
 

Pepsi

Fremont Beverages has been quenching the thirst of new Pepsi generations for almost 47 years. Thanks to a chance meeting with a Denver Pepsi-Cola bottler in 1945, Newell Sargent decided to leave his employment at George W. Clayton College for Boys and venture into the soft drink business. A two year search for a small bottling plant led Mr. Sargent and his wife, Mabel, to Worland, Wyoming. The Sargents sold their home and borrowed money from both their parents and an Aunt, and purchased the Worland Bottling Plant. They opened for business as Pepsi-Cola Bottling Company in June of 1947. The one-production-line operation bottled two flavors - Pepsi-Cola and Nesbitt Orange. In the early days at 821 Pulliam in Worland, Mr. Sargent batched and Mrs. Sargent ran the twelve spout Diamond filler. Two full time employees completed the work force that produced, sold and distributed 1100 cases a week. It was a modest beginning to a Company that now employs over 1000 people with 29 facilities operating in a five state region, and producing 48 flavors and brands in bottles, cans and juice packs.

Among the many flavors produced and distributed by Fremont and Admiral Beverages are: Pepsi, Diet Pepsi, Caffeine Free Pepsi, Mountain Dew, 7UP, Dr. Pepper, Crystal Pepsi, A&W Root beer, Slice, Nehi grape, Sunglo, Orange Crush and many more. For more information log onto www.pepsi.com
 

Harley-Davidson Insurance

Harley-Davidson Insurance, underwritten and managed by The Progressive Group of Insurance Companies, is insurance designed specifically for Harley-Davidson® owners.

With options ranging from basic liability insurance all the way up to full coverage with protection for additional custom parts and equipment, there is a policy for virtually every rider. And, Harley-Davidson Insurance is available for nearly all makes and models—even other brands of motorcycles.

We aren’t in this business just to sell insurance policies. Harley-Davidson Insurance is designed to protect everything that Harley is built on—you the rider, your

Harley-Davidson® motorcycle, freedom, independence and the Harley way of life.

For more information, visit www.h-dinsurance.com today.

 

Victory Motorcycles

With over 50,000 motorcycles constructed, and a rigorous program of continual product development, design innovations and a strong reputation for reliability and handling, the Victory Motorcycles brand is firmly rooted in the core values of its Polaris Industries parent company. Victory Motorcycles continues to develop models to suit the varied tastes of the American Cruiser rider, introducing models such as the value-priced Vegas and Kingpin 8-Ball series, as well as stunning the luxury touring world with the award-winning Victory Vision. Victory Motorcycles is based in Medina, Minnesota, just outside Minneapolis, and are constructed in plants in Osceola, Wisconsin and Spirit Lake Iowa. An internal design group works closely with engineers to create
unique, reliable and exciting motorcycles. The proprietary Freedom engine series that powers the Victory line, feature a unit engine design for better handling, hydraulic valve adjusters and belt final drive for low maintenance and reliability. Other production innovations such as frenched LED tail lights, iPod integration, HID headlights, and a stunning choice of paint and custom options ensure that there is an ideal motorcycle for every rider. New American Motorcycle is not just a slogan - it’s a commitment. For more informationgo to www.victory.com
 

Hot Leathers

Hot Leathers, the industry leader in motorcycle apparel, has been outfitting motorcyclists for over 25 years. Renowned for their supreme selection of motorcycle merchandise, Hot Leathers has become the industry standard for quality, selection and value. From premier leather riding jackets and specialty printed t-shirts to belts, leather bags and helmets, any enthusiast knows that genuine biker style isn’t achieved without the bold and original products made available through Hot Leathers. We have multiple store locations including Sturgis, S.D.; Swansea, Mass.; Daytona Beach, FL.; East Providence, R.I.; and South Windsor, CT. Offering customers the best selection of motorcycle merchandise in stores, online and on the road, browsing Hot Leathers’ extensive line of products has never been easier or more convenient. In addition to their numerous permanent retail locations, Hot Leathers is frequently on the road showcasing its wares at over 35 rallies and events across the country. Wherever you find yourself during rally season, a Hot Leathers location is sure to be nearby. For more information log onto www.hotleathers.com
 

K & G Cycles

K and G Cycles brings you the state-of-the-art in online motorcycle parts shopping. With over 2,000 categories of parts from over 250 manufacturers and 6 major motorcycle parts wholesalers, K and G Cycles guarantees you will find

exactly what you need for your project. Here, you can find all the parts you need for your late-model custom project or your classic restoration. With new lines being added daily, our goal is to provide our customers with the widest possible parts selection for American and Metric motorcycles at prices you simply will not believe.

 
K and G Cycles is proud to be a dealer for several major motorcycle wholesale distributors including VTwin®, Mid-USA®,MC Advantages®, Midwest Motorcycle Supply®, Custom Chrome®, Tucker Rocky/Biker's Choice® and Colony Manufacturing®. We offer the complete line of products from such manufacturers as S&S Cycles, Russell, Dynatek, Pingel, Samson USA, Vance and Hines, RevTech, and many others. We also want to bring you the best the v-twin and metric industries have to offer from smaller vendors with fantastic products. We have already added new lines from Rekluse, Condor, Speedway Motorsports, F4 Customs, TCB, Reda, Brukus, and Trimax. We are constantly on the lookout for products that you can't find anywhere else and, not being one of the big guys ourselves, we want to partner with new businesses that are as serious about serving the customer as we are. As we grow, it will be because of the support and loyalty of our customers. We promise to always be looking out for the things you tell us you need! For more information log onto www.kandgcycles.com
 

Knology

It is Knology’s goal to deliver advanced broadband communications services to our residential and business customers. Our corporate value system is deeply rooted in our Southern spirit of hospitality and concern for others. By fostering a creative, productive environment that nurtures success, we've assembled a team that's committed to technical excellence, customer service and professional growth. And we hold ourselves to a particular set of values:
  • We are honest, fair and evenhanded
  • We deliver as promised, professionally and personally
  • We show courtesy, respect and friendliness
  • We work relentlessly as a team
  • We give customer matters urgent attention
  • We take responsibility for problems and are always responsive to customer needs
  • We make it easy to do business with us
because at Knology, we’re all about staying connected. with our customers. For more information log onto www.knology.com
 

Deadwood Chamber

Often referred to as the place where the “Wild West” is still alive, the historic town of Deadwood, South Dakota has long been recognized as the entertainment and nightlife capital of Black Hills.  The moment you ride into Deadwood, you’ll know you have arrived at a memorable and exciting destination.  The Deadwood experience is a unique blend of live music and entertainment, historic influence with a wide array of high-end casinos and gaming halls, restaurants, bars and specialty shops.  The Legendary Buffalo Chip and the City of Deadwood have joined forces as hosts of the first annual Legends Ride with the common goal to raise money for two worthwhile charities and the opportunity to roll out the red carpet and treat our extended rally family with a fun and memorable event that they will talk about for years to come.  Not only is Deadwood considered one of the main “hot spots” for Sturgis Rally goers, it is also a fantastic travel and entertainment destination with activities and events all year round.  For more information about Deadwood contact the Deadwood Chamber of Commerce at  (800) 999-1876  (800) 999-1876 or log on to www.deadwood.org.

 

Loctite

 
For over 50 years, Loctite® products have been tested under extreme conditions and for some of the world’s most important aerospace, electronics and industrial manufacturing, maintenance & repair projects. Henkel is dedicated to earning and keeping the trust of its customers by providing high quality innovative products, face-to-face, in-plant training seminars and design and application assistance. It's through this philosophy that Loctite is the preferred global choice for high performance adhesive and sealant solutions.
 

Custom Chrome

 
Custom Chrome® is one of the worlds largest independent suppliers of aftermarket parts and accessories for Harley-Davidson ® motorcycles. A true leader in the industry, Custom Chrome has it's headquarters located in Morgan Hill, CA and four distribution centers strategically placed around the globe to provide fast service to dealers worldwide. Custom Chrome designs and distributes the "World's Finest Products for Harley-Davidson's" under the company brand names RevTech®, Motor Factory, Jammer and Santee. Custom Chrome also sells and distributes products from top brands like Rinehart, National Cycle, Zipper's Performance and Kuryakyn that rely on them to deliver their products to V-Twin dealers around the world.
 

Epiphone

 
Epiphone fretted instruments, amplifiers, strings and accessories are known worldwide for offering the best combination of quality, performance and value. One of Gibson's most formidable competitors through the first half of the 20th century, Epiphone was acquired by Gibson Guitar in 1957.

Headquartered in Nashville, Tennessee, Epiphone is part of the Gibson family of brands. For more information on Epiphone go to www.epiphone.com. Follow Epiphone at www.facebook.com/OfficialEpiphone and www.twitter.com/epiphone
 

Deadwood Gulch Gaming Resort

Deadwood Gulch Gaming Resort has done it again! The staff was recently awarded the Governor’s Great Star Customer Service Award for the second time in ten years. Not only do we have the best customer service but we also offer clean, quiet rooms, 24 hour casino gaming, full service restaurant and lounge, indoor hot tub, exercise room, on-site parking, coffee shop, fudge and bakery shop and convention center.

The World Famous Coyote Ugly Saloon is invading the convention center for the second year in a row. Coyote Ugly bartenders from around the country will be singing and dancing on the bar as well as serving up your favorite drink. They will be coming back every year until 2015.

Deadwood Gulch Gaming Resort and the Coyotes have partnered up with the Legendary Buffalo Chip for Sturgis Rally 2011. The girls will have appearances, giveaways and photo ops with the Coyote Ugly set team. Don’t miss out!

Nestled in the pines with Whitewood Creek running on three sides makes Deadwood Gulch Gaming Resort the place to stay in Deadwood.

For more information, click here: www.deadwoodgulch.com
 
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