The Legends Team would like to thank the 2018 sponsors for making it possible for every dollar of the riders’ contributions to be donated.

GEICO for your Motorcycle

Rev up your savings with motorcycle insurance from GEICO. No matter what you own – a sport bike, cruiser, standard, touring bike, or a sweet custom ride, you can turn to us for great rates and great coverage. We even offer scooter insurance. Enjoy the freedom of the open road knowing that the Gecko®'s got your back! Established in 1936 based on ingenuity, perseverance, innovation, resilience and hard work, GEICO has lived up to those core values and continued to grow since opening its very first headquarters in Chevy Chase, MD in 1959. Get free motorcycle insurance quotes anytime.


Deadwood Chamber

Often referred to as the place where the “Wild West” is still alive, the historic town of Deadwood, South Dakota has long been recognized as the entertainment and nightlife capital of Black Hills.  The moment you ride into Deadwood, you’ll know you have arrived at a memorable and exciting destination.  The Deadwood experience is a unique blend of live music and entertainment, historic influence with a wide array of high-end casinos and gaming halls, restaurants, bars and specialty shops.  The Legendary Buffalo Chip and the City of Deadwood have joined forces as hosts of the first annual Legends Ride with the common goal to raise money for two worthwhile charities and the opportunity to roll out the red carpet and treat our extended rally family with a fun and memorable event that they will talk about for years to come.  Not only is Deadwood considered one of the main “hot spots” for Sturgis Rally goers, it is also a fantastic travel and entertainment destination with activities and events all year round.  For more information about Deadwood contact the Deadwood Chamber of Commerce at  (800) 999-1876  (800) 999-1876 or log on to www.deadwood.org.


Hot Leathers

Hot Leathers, the industry leader in motorcycle apparel, has been outfitting motorcyclists for over 25 years. Renowned for their supreme selection of motorcycle merchandise, Hot Leathers has become the industry standard for quality, selection and value. From premier leather riding jackets and specialty printed t-shirts to belts, leather bags and helmets, any enthusiast knows that genuine biker style isn’t achieved without the bold and original products made available through Hot Leathers. We have multiple store locations including Sturgis, S.D.; Swansea, Mass.; Daytona Beach, FL.; East Providence, R.I.; and South Windsor, CT. Offering customers the best selection of motorcycle merchandise in stores, online and on the road, browsing Hot Leathers’ extensive line of products has never been easier or more convenient. In addition to their numerous permanent retail locations, Hot Leathers is frequently on the road showcasing its wares at over 35 rallies and events across the country. Wherever you find yourself during rally season, a Hot Leathers location is sure to be nearby. For more information log on to www.hotleathers.com.


J&P Cycles

Founded by John and Jill Parham in 1979, J&P Cycles is the world’s largest online aftermarket motorcycle parts and accessories retailer. J&P Cycles operates retail locations in Anamosa, Iowa, Daytona Beach, Florida, and Sturgis, South Dakota. The company’s Rider Service Center is in Daytona Beach, Florida.


Kirsh Helmets

Kirsh Helmets’ patented technology offers an impressive display of versatility, at both low- and high-energy impacts, from any direction, at any one point in time, and in relation to repeatability (i.e., multiple impacts). Additionally, we see the potential for decreasing rotational forces applied to the brain on angular acceleration due to reduction of the contact point lever arm. This shows a tremendous potential to improve the way kinetic energy is handled inside our helmet. kirshhelmets.com



OtterBox began like many start-ups – built on a dream, created out of a garage. Starting with something as simple as a box, OtterBox was created in 1998 and built upon the fundamentals of hard work, risk taking and listening to our consumers. It’s through our commitment to innovation that we’ve become what we are today.

We imagine, design and build extraordinary products that enhance life on the go and protect what matters most. They allow people to enjoy extraordinary moments and everyday ones too — without worry. Always ready for action, OtterBox inspires people to do all that they do with a dash of daring.

As a company, we strive to do all that we can to make a lasting change. Our mission statement is, ‘We Grow to Give.’ From time to treasure to talent, we give of ourselves through the OtterCares Foundation, which is committed to Inspiring Kids to Change the World.




Fremont Beverages has been quenching the thirst of new Pepsi generations for almost 47 years. Thanks to a chance meeting with a Denver Pepsi-Cola bottler in 1945, Newell Sargent decided to leave his employment at George W. Clayton College for Boys and venture into the soft drink business. A two year search for a small bottling plant led Mr. Sargent and his wife, Mabel, to Worland, Wyoming. The Sargents sold their home and borrowed money from both their parents and an Aunt, and purchased the Worland Bottling Plant. They opened for business as Pepsi-Cola Bottling Company in June of 1947. The one-production-line operation bottled two flavors - Pepsi-Cola and Nesbitt Orange. In the early days at 821 Pulliam in Worland, Mr. Sargent batched and Mrs. Sargent ran the twelve spout Diamond filler. Two full time employees completed the work force that produced, sold and distributed 1100 cases a week. It was a modest beginning to a Company that now employs over 1000 people with 29 facilities operating in a five state region, and producing 48 flavors and brands in bottles, cans and juice packs.

Among the many flavors produced and distributed by Fremont and Admiral Beverages are: Pepsi, Diet Pepsi, Caffeine Free Pepsi, Mountain Dew, 7UP, Dr. Pepper, Crystal Pepsi, A&W Root beer, Slice, Nehi grape, Sunglo, Orange Crush and many more. For more information log onto www.pepsi.com.


Renewable Fuels Association

As the national trade association for the U.S. ethanol industry, the Renewable Fuels Association (RFA) promotes policies, regulations and research and development initiatives that will lead to the increased production and use of fuel ethanol. RFA membership includes a broad cross-section of businesses, individuals and organizations dedicated to the expansion of the U.S. fuel ethanol industry.

Organized in 1981, RFA serves as the voice of the ethanol industry, providing advocacy, authoritative analysis, and important industry data to its members, Congress, federal and state government agencies, strategic partners, the media and other opinion-leader audiences.

The RFA is governed by a Board of Directors comprised of a representative from each producer member. The Board meets several times a year to set Association policy. RFA producer members represent 90% of U.S. ethanol production. For more information log onto www.ethanolrfa.org


The Silverado Franklin Historic Hotel and Gaming Complex

Located in the highest reaches of the fabled Black Hills of South Dakota, the Silverado Franklin is Deadwood’s largest and most elegant hotel and casino. With more than 368 state-of-the-art slots, 80 rooms, the largest selection of table games in the region and an outstanding Grand Buffet in our 300-seat restaurant, the Silverado Franklin Historic Hotel and Gaming Complex is the preferred choice of visitors to Deadwood.

Built in 1903, the fabled Franklin Hotel has housed many famous guests in its time, including Theodore Roosevelt, John Wayne and Big & Rich. Its intricate Victorian styling can be seen from the vintage tin ceilings on the main floor to the veranda above the white-columned hotel entrance, which affords guests a spectacular view down Deadwood's historic Main Street.

For more information on the Silverado Franklin Historic Hotel and Gaming Complex call (800) 584-7005 or log on to www.silveradocasino.com


Twisted Tea

Real Iced Tea Taste with a Kick!  Tastes like real iced tea because it’s made from real iced tea and the same alcohol that’s in beer. Twisted Tea delivers True Iced Tea Taste that’s refreshing and perfect for any occasion. Non-carbonated at 5% alc by volume, Twisted Tea is just right when you’re looking for a little twist on your adult beverage of choice. Available wherever beer is sold! Ask for it by name: Twisted Tea Be a Little Twisted!

Always twist responsibly.


Universal Trailer Company

Our brands—Haulmark Motorcoach, Featherlite, Featherlite Specialty, Exiss and Sooner—are the first choice of more customers across North America than any other brand. Whether one needs horse trailers, livestock trailers, ATV trailers, motorcycle trailers, snowmobile trailers, racecar trailers, rare or custom car trailers, equipment trailers, or a trailer for any other cargo, there is a Universal brand on ‘the road to value” to fit you and your hauling needs.



The iconic American denim brand 
Wrangler® has been outfitting cowboys and cowgirls since 1947. With a rich history rooted in the western way of life, Wrangler still offers authentic, hard-working western apparel today. 
Wrangler offers something for everyone – from the updated fits and finishes of the men’s Wrangler Retro® collection – to the tough as nails Wrangler RIGGS WORKWEAR® collection – to the fashion-forward looks of Rock 47® by Wrangler for men and ladies. And new this summer, Wrangler is helping everyone stay cool during the Rally with the launch of Premium Performance Cool Vantage™ Cowboy Cut jeans with superior moisture-wicking technology. Designed to address denim getting hot, heavy and restrictive while working or riding in the heat of the day, Wrangler Cool Vantage jeans incorporate the newest innovation in comfort to keep men cool, dry and comfortable.
For more, visit www.wrangler.com